男人的天堂免费

消费领域投融资分析:头部机构持续捕获明星项目,行业四大趋势值得关注

2020-05-28

congxinlingshou、shejiaodianshangderehuochaotian,daozhibodianshangdezhengdangqishi,xianshangxianxialiuliangqudaodejuliebiange,yinfaxinxiaofeichuangyetouzilangchao。wanmeiriji、zhongxuegao、sandunbandengzhongduoxinxiaofeipinpaizhanlutoujiao,lijiaqi、weiyachengweixianxiangjidaihuozhubo。

男人的天堂免费zhuduovc/pejigouyewenfengerdong,jishizai2019nianchixuxingdezibenhandongzhong,rengbaochiduixiaofeilingyutouzidegaohuoyuedu。benbaojizheshitutongguoduidisanfangjigoushujujinxingtongjifenxi,yijiduixiaofeilingyuyixiantouzirendefangtan,jiemaguoquyinianxiaofeilingyudetourongzixianzhuangjiweilaiqushi。

投融资数据解码

cvsourcetouzhongshujuxianshi,2019nian5yue-2020nian4yuedeguoquyinianjian,xiaofeilingyugongfasheng961qitourongzishijian。qizhong,pifalingshouxingyejiuyou466qi,zhanbida48.5%。jinsuiqihoudeshishenghuofuwulingyu,fasheng138qitourongzishijian,zhanbida14.4%。lvyoulingyufasheng131qitourongzishijian,zhanbi13.6%。

zaipifalingshoulingyu,xinlingshouxiangguanxiangmuyouqishoudaozibendeqinglai。rupaopaomate、zhongbailuosen、dingdongmaicai、t11dengxiangmu,junhuodezhimingtouzijigoudeqinglai。

congjigoujiaodulaishuo,gaolingziben、hongshanziben、idgzibendengzonghexingjigou,yijitengxuntouzizheiyangdetoubucvc,chixuzaixiaofeilingyufali,buhuoxicha、wanmeiriji、mafengwodengzhongduomingxingxiangmu。qizhong,hongshanzibensuotouxiaofeixiangmuzuiduo,guoneiguowaijiaqilaiyijingchaoguo10ge。

tiantuziben、jiahuazibendengchuizhixingjigouguoquyinianzaixiaofeilingyuchushoubingbuduo,dantouzizhunqueduquehengao。rutiantuzibenzai2019niantouzidejingpinkafeipinpaisandunban,yinianhouxunsuhuodelaizihongshanzibendeqinglai。yiqingqijiannishihuodejiahuazibenjinyiyuantouzidewenheyou,yeshidifangcanyinlingyudejiaojiaozhe。

消费行业趋势分析

tongguoshangshudeshujufenxijiyixiantouzirendefangtan,jizhefaxianxiaofeixingyecunzaiyixiajidianqushizhideguanzhu。

首先,疫情催化线上消费升温。受新冠肺炎疫情的影响,消费者互联网化程度进一步提升。2019年,中国线上零售总额占商品零售总额的比重约20%。由于疫情的影响,更多消费者开始尝试线上购物的方式,购买商品的种类也更加多元化。

jibianweilaiyiqingdeyingxiangxiaoshi,xiaofeizheyehuiyinxiaofeixiguandeyangchengerxuanzexianshanggouwu。duiyixianshangxiaoshoufangshiweizhudexiaofeiqiye,yijishengxiandianshangpingtailaishuo,cunzaizhangqilihao。

第二,强内容运营已经成为消费品牌必不可少的核心竞争力。抖音、快手、小红书等内容平台,越来越成为消费者购物的入口。消费品牌的内容运营能力,已经成为公司的核心竞争力。

yiwang,dianshiguanggaoshixiaofeipinpaidezhuyaotuiguangqudao,danzhiyoubaojiedengjutoucaiyouzijinshilihuodegengduozhanshi。danxianzaiyouyudouyindengduanshipinpingtaidechuxian,henduochuangyeqidexinpinpai,pingjiebaokuanduanshipinneirongyunzuo、chanpinbenshendechuangxinxing,yenenggouhuodezugoudepuguang。

zaichuanborangyonghuzhixiaowai,xiaohongshuzheiyangdeugcneirongpingtai,weiyonghujuecetigonglecankaoyiju。lingwai,taobaozhibodengzhibopingtaidechuxianrangdaogouxianshanghua,cuihuayonghudegoumaixingwei。

congchuanbodaojuece、daogou,butongneirongpingtaidechuxianrangxiaofeigehuanjiedexiaolvshengji。jiezhuzheixiejichusheshi,xinpinpainenggougengdichengbendichudayonghu,zaizheiguxinxiaofeilangchaozhongjubeikuaisujueqidedongneng。

第三,本土新品牌快速崛起。男人的天堂免费在消费人群变化和渠道变革的双重作用下,食品饮料、美妆个护、母婴用品等细分赛道的本土品牌正在强势崛起。

bentuxiaofeipinpaidetouzicong2018niankaishishengwen,qudongyinsuchuqudaodexianshanghua,haiyouneirongpingtaidejueqi。2019nianyilaizhibodianshangdexingqijinyibushixianlecongpinpaishangdaoxiaofeizhedegenggaoxiaochuda,zheiyuqianshuqudaobiange、neirongpingtaijueqigongtongtuidongxinpinpaitouzichixuchengweixiaofeitouzidedaremen。

disi,xinjishuyingyongdailaixiaofeitouzidexinjihui。aihedashujujishurangjingzhunyingxiaodeyishixian,zhibodianshangyerangpinxiaoheyichengweikeneng。zaicijichushang,ar/vr、iotdengxinjishuyingyongtuidongzhexiaofeiderenhuochangdeyaosuzhonggou,chengxianzaixiaofeizhemianqiandeshichuangxindechanpinxingtaihefuwutiyan。

男人的天堂免费kejizhengzaijinyibuzhongsupinpaihexiaofeizhedeguanxi,chuangxinchanpinhefuwubeihoushiruhuorutudexiaofeilingshouxingyeshuzihuashengji。shuzihuatuidongdechanyeshengjibukezudang,zaixiaofeilingyudedianxingdaibiaoshishengchan、liutong、lingshoumoshidezhonggou。duixiaofeilingyuchuangyetuanduilaishuo,xinxihuaheshuzihuayishiyichengweituoyingerchudebiyaotiaojian。

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